Social Media and Digital Marketing Tools are transforming the potential and practice of marketing—as companies have become more agile, data-driven, and ROI-focused. Whether you are a marketing executive or a general manager, this Course will take you deep into essential marketing principles and strategies that will enable you to build and sustain a leading edge in your marketing and your business.
Course Contents
Marketing leaders are charged with driving organic growth for their businesses. This Course Prepares you to build and execute an integrated marketing strategy that aligns your business with consumer needs and differentiates it from the competition. Whatever your industry, you will emerge with the frameworks, concepts and tools to drive profitable growth through a more forward-thinking approach to marketing strategy development and implementation.
Audience
- Minimum requirement of formal education is Matric
- Senior Marketing Executives in any industry who want to learn established and emerging best practices and improve planning and implementation skills
- Entrepreneurs who are responsible for business growth
- Executives and other Senior Leaders who manage large marketing budgets for their organizations
Certificate
- On successful completion of the Course Participants will be awarded a Participation Certificate from LEARNIX.
- In addition to this, participants may acquire Digital Transformation Certificate
Course Information
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Classes:
12 Weeks, With 3 classes of 3 hours in a week
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Course Duration:
3 Months
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Total Credits:
110 Hours
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Student Capacity:
Max 25 Students / Batch
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Class Schedule:
Monday To Saturday
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Class Time:
9.00 am - 10.00 pm
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Course Experts:
03
Training Methodology
- Lectures & Demos by industry experts
- Project Driven Hands-On approach
- Focus on latest tools, technologies & industry practices
- Assignments & Quizzes for Participant’s Evaluation
Course Outlines
✓ Fundamentals of Digital Marketing
✓ Internet Technologies
✓ Digital Media Technologies
✓ Why are People Going Online / Social Media?
✓ Goals and Objectives
✓ Social and Digital Marketing Tools
✓ Keyword Research & Analysis
✓ Social Media Marketing & Platforms
✓ Google Business Accounts
✓ Facebook / Instagram Management
✓ Business Profile, Groups, Page and Shop
✓ Assess ROI for your marketing spend
✓ Effectively analyze markets, customer needs, and buying behaviors
✓ Search Engine Optimization
✓ Project – Market Research and Development